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No purchase necessary. The Contest commences at 12 p.m. ("Noon") on Thursday, August 11, 2016 (the "Contest Starting Date"), and ends at 10 a.m. on Monday, August 15, 2016 (the Contest Closing Date"). All times are Eastern Daylight Savings Time (EDT). For specific prize information, please see "Voting Round Prizes" and "Grand Prize” below.

Contest is open to all individuals except the following: a) employees, officers, directors and representatives of the Canadian National Exhibition Association (“CNEA”) and their affiliated and related companies including, but not limited to, advertising and promotional partners and agencies, b) employees of Coca-Cola Canada and their affiliated related companies, and c) individuals domiciled with any of the above. This Contest is subject to all applicable federal, provincial and municipal laws. Void where prohibited or licensing required. Must be 18 years of age and older to participate. Minors may enter with permission of legal guardian. Contest is open to residents of Canada only (excluding Quebec).

Entry Instructions:

Participants vote on four (4) set, non-alcoholic, fair-themed beverage flavours (“Flavours”) in a single-elimination tournament bracket-style voting scheme. The Contest consists of three (3) rounds of voting (“Voting Rounds”): Round One; Round Two; and the Final:

Voting Round
Matchup
Start
End
"Round One"
Flavour one
vs. Flavour two
Thursday, August 11; Noon
Friday, August 12; 10 a.m.
"Round Two"
Flavour three
vs. Flavour four
Friday, August 12; Noon
Saturday, August 13; 10 a.m.
"Final"
Round One Winning Flavour
vs. Round Two Winning Flavour
Saturday, August 13; Noon
Monday, August 15; 10 a.m.

Specific drink Flavours and matchups for Round One and Round Two are to be announced. The Flavours that accumulate the highest number of votes in Round One and Round Two win (hereinafter referred to as the “Round One Winning Flavour” and the “Round Two Winning Flavour”, respectively). The Round One Winning Flavour and the Round Two Winning Flavour advance to the Final. The Flavour that accumulates the highest number of votes in the Final becomes the Coca-Cola Freestyle Flavour of the Fair.

To enter, an individual: visits the contest website (theex.com/fairflavours) during each Voting Round; casts his/her vote for his/her preferred Flavour from among the options provided in that particular Voting Round; and provides his/or her contact information.

Each participant receives one entry for his/her submission. There is a limit of one (1) entry per person per Voting Round, for a maximum of three (3) entries per person during the Contest period. In the event that the CNEA receives more than one (1) entry per person per Voting Round, as decided in the sole discretion of the CNEA, the CNEA reserves the right to disqualify all entries from that participant. Since the Contest application does not retain contact information, each participant must re-enter his/her complete contact information with each entry. It is the responsibility of each participant to ensure the accuracy of his/her contact information at the time of each entry.

Ten (10) participants will be randomly selected from among all valid entries received in each of the three (3) Voting Rounds, for a total of thirty (30) Voting Round winners ("Voting Round Winners"). One participant will be randomly selected from among all valid entries received during the Contest period to win the Grand Prize (“Grand Prize Winner”). Each Voting Round Winner and Grand Prize Winner will be required to present photo identification that matches the contact information in his/her winning entry.

A Voting Round draw will be held following the close of each Voting Round Question. Each Voting Round draw will take place at the Toronto, Ontario offices of the CNEA from among all valid entries received in that given Voting Round. Voting Round Winners will be contacted via the email address and/or telephone number provided with their winning Voting Round entry. It is the sole responsibility of the participant to ensure the accuracy of the contact information submitted at the time of the Voting Round entry. Voting Round Prizes cannot be carried over to the following CNE season. Each Voting Round Winner must contact the CNEA by no later than 4 p.m. on Friday, August 19, 2016, to make arrangements for his/her prize. A Voting Round Winner’s failure to contact the CNEA by the appropriate date and time forfeits his/her prize. A skill-testing question must be answered to win. Odds of winning vary with the number of valid entries received during each Voting Round.

The Grand Prize random draw will take place at the Toronto, Ontario offices of the CNEA on Monday, August 15, 2016, from among all valid entries received on or before the Contest Closing Date. One participant will be selected as the Grand Prize Winner. Odds of winning vary with the number of valid entries received by the Contest Closing Date.

Following the Grand Prize draw, the Grand Prize Winner will be contacted by telephone and email. If the CNEA is unable to reach the Grand Prize Winner by 4 p.m. on Friday, August 19, 2016, for whatever reason, including the inability for the CNEA to reach the Grand Prize Winner due to inaccurate contact information supplied on the Contest entry or because the Grand Prize Winner is unavailable, the CNEA reserves the right to select a new winner from remaining entries. A skill-testing question must be answered to win.

Voting Round Prizes: During each of the three (3) Voting Rounds, ten (10) participants will be randomly selected to each win a Voting Round Prize. Five (5) of the Voting Round Winners will each receive a package that includes two (2) Coca-Cola souvenir cups (“Souvenir Cups”) with one (1) fill (retail value $5.99, exclusive of HST), as well as a pair of 2016 CNE Admission Passes (retail value of each pass is $15.93, exclusive of HST; includes grounds admission only on any one day of the 2016 CNE). The remaining five (5) Voting Round Winners will each receive a package that includes two (2) Souvenir Cups with one (1) fill, as well as a pair of 2016 Ride All Day Passes (retail value of each pass is $53.10, exclusive of HST; includes both admission and unlimited midway rides on any one day of the 2016 CNE). In total, sixty (60) Souvenir Cups, thirty (30) Admission Passes and thirty (30) Ride All Day Passes are available as Voting Round Prizes.

Grand Prize:

The Grand Prize is a Coca-Cola-CNE VIP Concert Experience (the "VIP Experience") for the Grand Prize Winner and nine (9) guests on Sunday, September 4, 2016. VIP Experience details:

  • Walk Off The Earth concert (the “Concert”) at the CNE Bandshell in Bandshell Park
  • Artist meet and greet (the "Meet and Greet")
  • Access to Coca-Cola hospitality tent ("the Hospitality Tent")
  • Thirty dollars ($30) of CNE food vouchers ("Meal Tickets") for the Grand Prize Winner and each of his/her nine (9) guests, for a three dollar ($300) total Meal Ticket value
  • Ten (10) CNE Ride All Day Passes (includes both admission and unlimited midway rides on any one day of the 2016 CNE)
  • Ten (10) Souvenir Cups with one fill per cup
  • Ten (10) Coca-Cola headphones

The approximate retail value of the Grand Prize is $1,650, exclusive of taxes. The VIP Experience is available on the date specified only. The Concert is scheduled to begin at 7:30 p.m. and includes an opening act; the approximate run-time of the Concert is two hours. Rain or shine. All programs subject to change. The Meet and Greet is subject to availability. In case of cancellation by the artists’ management at any time, the CNEA is under no obligation to replace or reimburse the Meet and Greet. Transportation to and from CNE, and any other costs not specifically stated herein as being included, are the sole responsibility of the Grand Prize Winner and his/her guests. Meal Tickets are valid any CNE food concession during the 2016 season only. Meal Tickets cannot be applied toward the purchase of alcoholic beverages. Only non-alcoholic beverages will be provided at the Hospitality Tent. The Hospitality Tent is located in Bandshell Park, which is a licensed area. A wristband is required for the purchase of alcoholic beverages, which may be obtained at the Bandshell Park Beer Garden by visitors of legal drinking age upon presentation of valid acceptable government photo identification.

The Souvenir Cup includes one (1) fill at the Coca-Cola Freestyle Food Building location only and during the 2016 CNE only; refills are not included.

An individual must have access to an electronic device that enables access to the Contest voting website in order to participate and he/she is solely responsible for any internet fees or data charges incurred in relation to his/her participation in the Contest.

Each selected winner agrees to the use of his/her name, comments, voice and photo by Sponsors for promotional purposes without compensation.

No responsibility is assumed by the Sponsors for lost, late, incomplete, destroyed or misdirected entries or for any technical failures of any kind, even if they limit the ability to participate in the Contest.

Sponsors reserve the right to disqualify any person tampering with the entry process, or who is otherwise in violation of the rules. Sponsors further reserve the right to cancel, suspend or modify the Contest at any time and in their sole discretion and without notice.

CNEA employees, affiliates, officers, directors, agents and related companies, including, but not limited to advertising and promotional agencies will have no liability or responsibility for any claim arising in connection with participation in the Coca-Cola Freestyle Flavours of the Fair Contest or any prize awarded.

No cash alternative is available for any prize. In the unlikely event that a prize should become unavailable, the CNEA reserves the right to substitute a prize that it reasonably determines as being of equal value.

By entering this Contest, each participant agrees to be bound by these rules and the decisions of Contest sponsors, which are final and binding on all Participants.

Personal information that is collected through this contest will be used to notify the winner of the Contest. With permission from the individual contestant, personal information collected may also be used in compiling a database/mailing list regarding upcoming promotions. Questions about this collection of information should be directed to: Corporate Secretariat, Canadian National Exhibition Association, 210 Princes’ Boulevard, Exhibition Place, Toronto, Ontario, M6K 3C3.

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